Projects

Real Business Corporate Projects (2)

#1

Product Management Strategy and Market Positioning Analysis for "Eristoff Vodka" brand.

Data/Trend Analysis
Market Segmentation
Competitive Analysis
Consumer Behavior Insights
Strategic Marketing Recommendations

#2

Quantitative analysis to derive Consumer Insights and Product Development recommendations using advanced statistical methods for the "LU Biscuits" Company.

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Market Research
Data Analysis
Hypothesis Testing
Statistical Modeling
Strategic Product Development Recommendations

Special Projects (1)

#1

Developed Innovative Solutions to Enhance India's Digital Payments Ecosystem for the "Amazon Customer Excellence (ACE) Challenge 2022"

Details

Strategic Problem Solving
Data Analysis
Team Collaboration
Innovative Thinking
Presentation Skills

Academic Projects (10)

#1

Developed a Marketing and Communication Strategy to engage younger audiences, enhance positioning, and differentiate the "Carte Noire" brand.

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Target Audience Engagement
Market Positioning
Brand Differentiation
Consumer Insight
Marketing Communication Strategy

#2

Crafted a comprehensive Brand Strategy encompassing vision, positioning, identity, and integrated communication for the successful launch of a new wellness hotel brand.

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Brand Vision & Mission
Brand Positioning & Targeting
Integrated Communication Platform
Brand Identity Development
Content Marketing Strategy

#3

Developed a Strategic and Business Plan for a Retail Network focusing on consumer segments, store formats, locations, and expansion over 5 and 12 years.

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Consumer Segmentation
Retail Store Format Selection
Market Expansion Strategy
Dynamic Pricing Strategy
Loyalty Programs

#4

Evaluated and recommended strategies to enhance the In-Store Marketing and Customer Engagement for "Nespresso" brand.

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Brand Platform Analysis
In-Store Marketing Strategy
Customer Experience Enhancement
Retail Innovation
Omnichannel Solutions

#5

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Exploring the Impact of Experiential Branding on Consumer Engagement and Consumption for the "Disney" brand.

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Experiential Branding
Customer Journey Mapping
Co-creation of Consumption Experiences
Sensory Marketing
Re-enchantment through Consumption

#6

Developed a Comprehensive Digital Marketing Strategy for Event Promotion and Audience Engagement for 'Netnocon 2025.'

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Digital Marketing Strategy
Social Media Optimization
Content Marketing
Search Engine Optimization (SEO)
Audience Engagement Tactics

#7

Analyzed the Success and Failure factors in the Luxury Market, focusing on Fenty Beauty, Savage X Fenty, and Fenty Fashion.

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Luxury Brand Inclusivity
Market Positioning
Consumer Engagement
Product Differentiation
Strategic Luxury Marketing

#8

Conducted an In-depth Mixed-Methods Research and Analysis of Consumer and Industry Perspectives on Sustainable Packaging in the FMCG Industry.

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Mixed-Methods Research
Consumer Behavior Analysis
Industry Innovation
Environmental Impact Assessment
Brand Trust and Transparency

#9

Comprehensive Analysis of Consumer Behavior through Advanced Digital Tools in the Kate Middleton Disappearance Study.

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Social Listening and Media Monitoring
Quantitative Data Analysis
Qualitative Content Analysis
Ethical Considerations in Research
Integration of Social Intelligence Tools

#10

Performed a comprehensive Usability Testing and Analysis to enhance user experience and functionality of the "Lost in Bordeaux" website.

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Usability Testing
User Experience (UX) Research
Task Analysis
User Interface (UI) Design
Heuristic Evaluation